Powersheds
A powerfully simple rebrand.
A powerfully simple rebrand.
Powersheds, the UK’s most awarded shed company, aimed for growth in a highly competitive market. Having seen our transformative work within the outdoor buildings sector and for BSW Group, they sought the expertise of Propaganda.
Our Brand Discovery™ process highlighted the core challenges faced by today’s garden building consumers, leading to a new proposition, “Powerfully simple”. This reflects the company’s commitment to making the purchase of a garden building as straightforward and satisfying as owning one.
We delivered a fresh brand identity, a new brand-centric website, and a dynamic brand film that educates consumers on essential purchasing considerations. The overall brand refresh elevates Powersheds from a practical product to an aspirational lifestyle choice.
Propaganda managed the entire rebrand, working with Tungsten Productions on the film, Ride Shotgun on CGI, and Show+Tell and Verse on the website.
Our work
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