Powersheds

A powerfully simple rebrand.

A powerfully simple rebrand.

Powersheds, the UK’s most awarded shed company, aimed for growth in a highly competitive market. Having seen our transformative work within the outdoor buildings sector and for BSW Group, they sought the expertise of Propaganda.

Our Brand Discovery™ process highlighted the core challenges faced by today’s garden building consumers, leading to a new proposition, “Powerfully simple”. This reflects the company’s commitment to making the purchase of a garden building as straightforward and satisfying as owning one.

We delivered a fresh brand identity, a new brand-centric website, and a dynamic brand film that educates consumers on essential purchasing considerations. The overall brand refresh elevates Powersheds from a practical product to an aspirational lifestyle choice.

Propaganda managed the entire rebrand, working with Tungsten Productions on the film, Ride Shotgun on CGI, and Show+Tell and Verse on the website.

Testimonial

Jack Sutcliffe

CEO

We’ve partnered with Propaganda to accelerate our growth. Their expertise, approach and objective advice have already delivered us fresh ideas and injected real energy into the business. We are thrilled with the new direction and confident that it will resonate with our customers, making Powersheds the leading name in the industry.

Our work

BSW Group

Shining a light on the UK’s largest forestry and timber group.

Endless

Showcasing a refreshingly different approach to private equity.

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