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Propaganda is highly commended at the 2010 MCA Management Awards.

Strategic and creative agency, Propaganda, was highly commended for Customer Engagement at this year’s prestigious Management Consultancies Association (MCA) Management Awards for its work with leading make-up brand, Illamasqua. The commendation is another success story for Propaganda, which continues to pick up awards for its work.

01/05/2010

Redefining indulgence for Neal & Wolf.

Launching with a range of luxury hair beauty products, at an affordable price, Neäl & Wølf gives women the opportunity to pamper themselves daily. The Indulgence Redefined launch campaign introduced consumers to a brand that was elegant, premium, beautiful and...

21/04/2010

New campaign is a no-brainer for Boost Drinks.

A new creative concept for the brand was born as a result of trade and consumer research findings carried out by Propaganda. The campaign ‘It’s a no-brainer’ was created as the theme for the consumer campaign to reflect the simplicity of making the decision to choose Boost. Propaganda wanted to highlight the benefits of Boost’s value combined with great taste proposition, as well as showcasing more of the brand personality to appeal to a broad consumer audience. Propaganda has advised on all areas from the development of the concept, to the creation of the consumer campaign, which will roll out on a regional level starting in Leeds, this spring. Propaganda and Boost have worked closely since 2008 to build the brand’s overall positioning within the highly saturated soft drinks category with a strategic marketing campaign. As the energy drinks market continues to enjoy a boom, Boost’s sales are up 26% year-on-year.

10/03/2010

Propaganda unlocks Boxing Orange brand insight

Strategic and creative agency Propaganda has been appointed by the UK’s leading managed security services specialist Boxing Orange, to deliver a strategic marketing plan following a three-month Discovery programme. Leeds-based Boxing Orange delivers IT security services & solutions to clients...

19/02/2010

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