The once famous British brand had fallen off the consumer’s radar and had found itself largely forgotten and thought of as too exclusive for the larger population.A brand new strapline was created ‘This is my Habitat’ that would create a...

Working with Greggs to increase profits during a recession.

2 The client’s problem Ask consumers about the car retail industry and immediately tales of aggressive sales, bad service and poor aftersales care are recounted. Amidst the skepticism, The Car People had to address this perception when seeking to build...

MCA Commendation for 'Customer Engagement'.

2 The client’s opportunity In 2007, a small team of experienced business people came together with a shared vision and ambition to create a new brand in the cosmetics sector that built shareholder value and brought a new dimension to...

Greggs and the Food-on-the-go Market Rewind to 2006 and the frenetic world of food-on-the-go. In the queue are major players like McDonalds and Subway, and comparative lightweights such as WHSmith and Boots. Somewhere in between stands Greggs – undecided on...

MCA Gold winner for 'Business Strategy'.

Helping Boost become the 4th largest energy drinks company.

How our Discovery lead to Cambridge Weight Plan re-establish themselves in the market.

MCA Gold winner for 'Marketing'.