Propaganda delivers brand refresh and repositioning for UK’s leading food waste recycler
Propaganda brand consultancy has delivered a brand refresh and updated proposition for ReFood, the UK’s leading food waste recycler, in response to challenging market dynamics and increased competition. Propaganda has worked with ReFood for over 10 years, having created the...
Propaganda creates Absolute Collagen skincare campaign starring Emma Willis
Propaganda has created a campaign around the recent launch of Absolute Collagen’s Deep Lift skincare range. Starring TV presenter Emma Willis, the campaign marks the first celebrity-fronted product launch for the brand. Propaganda worked closely with the in-house creative team...
Propaganda delivers Gen-Z focused launch strategy and positioning for Calippo Burst
Propaganda brand consultancy has developed a comprehensive launch strategy and positioning for frozen carbonated beverage (FCB) Calippo Burst. Strategically positioned to target Gen-Z, the launch campaign includes brand assets for sales, retail and online, supported by a robust corporate visual...
Propaganda wins MCA Award for Strategy with BSW Group
Propaganda is proud to announce our prestigious win at the 2023 Management Consultancies Association (MCA) Awards for Strategy. This highly coveted award is a resounding testament to our transformative work with BSW Group, a major player in the timber sawmilling...
Propaganda delivers rebrand, OOH campaign and refreshed proposition for world’s largest professional women’s network
Propaganda Brand Consultancy has worked with AllBright – a 500,000 strong network for professional women across all stages of their career – to deliver a refreshed proposition, a brand refresh and an OOH campaign across London. This includes an updated...
Propaganda boosts Strategy team amidst new client wins
To support a host of new client wins, award-winning brand consultancy, Propaganda, has appointed Paddy Cavanagh to join its strategy team. Cavanagh is a recent addition to the thriving Leeds consulting scene, having started his career at M&C Saatchi guiding...
Propaganda delivers rebrand for Endless LLP amidst ambitious expansion
Propaganda, has successfully delivered a full rebrand for Endless LLP (‘Endless’), one of the UK’s leading mid-market private equity firms. Having undergone Propaganda’s Brand Discovery™ consultative process – which provided Propaganda with the strategic insight to reposition Endless for future...
Propaganda marks 30th anniversary with office move
Leeds-based Propaganda Brand Consultancy has today announced the relocation of its headquarters to prestigious new premises at 1 City Square. This move comes as the business begins celebrations for its 30th anniversary. They have agreed a deal on 2,232 sqft...
Propaganda wins MCA Award for Social Value
We are incredibly proud to have won the 2022 MCA Social Value Award for our work with GenM. As the only agency that is accepted as a member of the Management Consultancies Association, winning an MCA Award is a particular...
How We Do Digital Differently At Propaganda
Propaganda's Digital Director James Winfield explains some of the ways we do Digital differently.
Why those who are accusing brands of monetising the menopause need to understand how markets form
A busier than ever World Menopause Month equates with big gains. There are leaders and champions in all quarters building positive action. Carolyn Harris, MP, is pushing for change at government level. Organisations such as GenM with its huge membership...
The ageing opportunity, ignored by brands
A recent proliferation of new brand straplines is pointing to an increased awareness of a ‘life-long’ audience brands want to talk to. This is good. For a long time now, women of my age (‘midlife’ or Queenagers to coin Eleanor...