Kryolan 2016 Calendar Launch Event
Last night, Kryolan transformed the blank canvas that is Hoxton Basement Gallery into a Greek mythological fantasy world to mark the launch of their 2016 calendar – Persephone’s Rise. The collection of calendar looks, which represent the many faces of...
Moregasm Makes Retail Week Shortlist
Our work alongside Ann Summers has once again made the shortlist for the prestigious Retail Week Awards, set to celebrate the luminaries of the retail world at a glitzy London ceremony next March. We worked with the pleasure retailer to...
Propaganda Goes Stateside for International Discovery
We’re no stranger to international work – the beauty of Discovery is that it can be applied to different industries, across borders and to any size of business. But our latest international brief has seen the planning team visit the...
Making Things go Bump in the Night for Ann Summers
Propaganda are here to help you make the most of the spooky season with a Halloween campaign for leading retailer, Ann Summers. During the build up to the most terrifying date in the calendar, a targeted strategy sought to bring the...
Behind the Scenes at the Ann Summers Spring Shoot
Lights, camera, action! After months in the planning, the Ann Summers Valentine’s/Spring campaign shoot took place last week at the iconic Holborn Studios. Having started work to develop the concept earlier this year, it was really exciting to see our...
N&W
Hot on the heels of Neal & Wolf’s successful Summer campaign, which saw revenue double in the first month of launch, we have been creating their Xmas/Winter campaign to equip salons, stylists and consumers to get ready for the party...
Propaganda and Glenbrae mark the Battle of Britain with pride
This week marks the official 75th anniversary of the Battle of Britain – and we’ve been fortunate to have worked closely with our client Glenbrae, producers of the finest quality knitwear, during their official partnership with the RAF Benevolent Fund....
Glenbrae Press Ads
We recently told you about the strategic brand repositioning piece we had developed for Glenbrae, makers of the finest British hand-finished knitwear. We’re proud to share with you the beautiful press adverts that we created to showcase the quality and luxuriousness...
Dark Desires Campaign Nominated For A Drapers Award
The stats don’t lie: Ann Summers’ Dark Desires campaign was the pleasure retailer’s most successful campaign to date (and arguably their most erotic). But now it is set to add another title to the list – award-winning. As earlier this...
Propaganda Appointed to Strategic Growth Brief for MagnaColours
We’ve been appointed by MagnaColours Ltd, a leading supplier of water-based textile inks, to work on a strategic growth brief, with the goal of growing brand equity and gaining recognition as the world leader in ink innovation. Following Brand Discovery™, we’ll...
Ann Summers Introduces Turn It On
Whoever you are, whoever you want to be, Ann Summers has the power to help you Turn It On. Ann Summers own a unique position in the market. They are a brand that speaks to every woman: across ages, personality...
Glenbrae RAF Flyover
Glenbrae took to the skies this weekend thanks to a special flyover organised by the Royal Air Force Benevolent Fund. Local residents, news reporters and history buffs gathered at Spa Mill, home to Glenbrae, on Saturday morning to watch the...