Over the past few months, Propaganda have been working closely with MagnaColours, a supplier of non-toxic, water-based inks, to develop a growth and repositioning strategy for their brand.
We have worked together with MagnaColours to create a new look and feel, while also launching some exciting new initiatives, including MagnaAcademy and GNA. Both are designed to educate environmentally conscientious printing and celebrate suppliers and distributors conforming to the highest environmental standards, something which is of increasing importance in the world today.
Last week saw the team fly out to the USA and unveil ‘Imagination Ink’, showcasing the new branding and business direction for the very first time. Managing Director Tom Abbey, said: “We’ve had an incredible launch at ISS Long Beach: our new identity was well received, and Propaganda’s hard work and creative flare was vital in making the perfect impression on our target audience.”