Because more food is wasted at Christmas than any other time of year, it seemed like the perfect opportunity for the UK’s greener, safer, cheaper food waste recycling service to be able to make a big difference to those who may go without this festive season.
That’s why over the past few months, we’ve been working with ReFood on a Christmas campaign with a difference.
ReFood have joined forces with various homeless charities in Yorkshire and the North West with the objective of raising money through each new bin collection sold during the period of November to January. We’re proud to say that for every new bin collection this Christmas, ReFood will donate 50p to local homeless shelters in their collection areas. Not only this, ReFood employees will also be volunteering their time at the charities’ shelters.
The campaign is now live, with bespoke sell in tools developed for the sales team and a regional advertising and digital campaign. Keep your eyes open and your ears to the ground.
Find out more here.