Propaganda has been working alongside leading interiors specialist Southerns, to develop plans to enhance its service offer to new and existing customers, which will be central to its ambitious five-year growth strategy. The business is now looking to double turnover within three years and treble it within five.
Southerns designs and delivers end-to-end Fixtures Fittings and Equipment (FF&E) solutions for a variety of sectors and has worked with Propaganda to implement a new brand strategy, following a Brand Discovery.
Central to the business’ new strategy, will be a ‘managed services’ offer which will take the hassle and risk out of the design and on-going management of offices and workspace, in relation to FF&E. Southerns will offer this consultative service to aid developers build best practice interiors into their initial designs, combatting the long held industry challenge of FF&E being treated as an afterthought.
Along with a new brand identity and marketing strategy, the business will now set about making the necessary changes to achieve its next phase of growth.