January sees the launch of the new The Car People campaign. Developed by Propaganda, the campaign will include: radio, point of sale, outdoor advertising, online media and new TV ads (airing in the spring).
The campaign comes off the back of a very successful 2014 for The Car People, with sales up significantly year-on-year.
Based on valuable insights gathered from an insight programme undertaken by Propaganda in 2014, the campaign addresses the needs of a changing consumer mindset and purchasing journey.
Consumers invest heavily, both financially and emotionally, into finding the right car for them, and they want reassurance that they will be taken care of long after they drive home.
The campaign showcases The Car People’s unwavering dedication to delivering a truly hassle-free experience, and highlights just some of the lengths they go to for their customers, before, during, and after they buy a car.
You can catch the radio adverts on Capital FM, and Heart throughout January, and keep your eyes peeled for 96 sheets and digital billboards in Manchester and Sheffield.