Today sees the debut of The Car People’s latest TV ad. A part of the ‘We’re here for you’ campaign, the ad will run throughout March on ITV Yorkshire and Granada.
Based on valuable insights gathered from a process undertaken by Propaganda in 2014, the campaign addresses the needs of a changing consumer mindset and purchasing journey.
Consumers invest heavily, both financially and emotionally, into finding the right car for them, and they want reassurance that they will be taken care of long after they drive home.
The campaign showcases The Car People’s unwavering dedication to delivering a truly hassle-free experience, and highlights just some of the lengths they go to for their customers, before, during, and after they buy a car.