Today sees the launch of The Ann Summers’ Day Manifesto, which declares that Valentines day is not a time for wilting flowers, soppy cards or cheap chocolates.
In a campaign developed by Propaganda, Ann Summers have a dig at traditional Valentines gifts and say February 14th should be sexy, not sentimental. A day where women should get what they really want. To this end they’ve decided to give this famous day a new name: “Ann Summers Day.”
So as things hot up towards the sexiest day of the year, keep an eye on our blog for some cheeky campaign updates.