With a 25 year tried and trusted track record in the b2b fleet sector, a clear and compelling proposition, and a client list that boasts the likes of Marks & Spencer, ASDA, the Royal Mail and the Highways Agency it’s clear why FMG Support have grown to be the UK’s biggest fleet performance improvement company.
Despite their market leading position in the corporate fleet sector however, typical of a Propaganda client they have never been ones to just ‘play it safe’ and ignore fresh opportunities in other markets.
That’s why FMG Support have engaged us to help scope the potential of one of their technological innovations, proven to be successful with their fleet clients, within the consumer market.
Up to now the telematics powered technology has enabled a clever solution used by fleet managers to look after their drivers and vehicles. It has a range of benefits from increasing driver safety, improving fuel efficiency, reducing wear and tear, and lowering insurance premiums.
Our challenge is to understand which of the many advantages the system can offer is the most interesting and motivating for consumers today?
As well as answering this, our process will establish how we best make it available to consumers. There are a number of different channels and delivery mechanisms that could work well, including retailers, insurers, and smart phone apps.
As part of the rigorous research programme, the Propaganda Planning team are out on the road talking to people across the UK to find out how FMG Support’s system can best serve the needs of UK drivers. Bearing in mind we will also be understanding the views of relevant authorities and influencers like Cranfield, Loughborough University, Which? and PACTS in the brand development process – you can be sure that the answer will be solid as a rock.