When Propaganda first started working with Tangle Teezer, our Discovery process saw us talk to a range of consumers, as well as businesses within the hair industry. Across everything one thing was clear – until they tried the Tangle Teezer for themselves, no one understood the power of the hairbrush. They all relied on shampoos, conditioners and styling-formula products to change the condition of their hair.
With a strong following of already loyal fans, it was clear that using a Tangle Teezer really could transform your hair.
To attract new customers, we invested in a research programme that collated the feelings and perceptions of 200 women after they switched their hairbrush to a Tangle Teezer for the first time.
The results cemented what we already knew: in just 30 days Tangle Teezer can create healthier-looking, shinier, smoother hair.
The results are the starting point for the brand’s first consumer media campaign launching this month in Marie Claire.
Here’s some more statistics the research taught us:
‘89% of people saw an improvement in their hair.’
‘9 out of 10 women felt satisfied with their hair.’