Launched today, the Fabergé & Harrods collaboration marks a significant movement in enhancing the consumer instore experience through social media.
This morning Harrods unveiled the promotional digital-portrait installation they call the ‘Fabergé Cinescope’ which gives the opportunity for consumers to try the famous jewellery though a fun, interactive experience.
Digital project investor, Miroslava Duma, explained that the pop up exhibition has given Faberge the opportunity to reinvent their heritage through combining a Victorian game & digital experience, giving the consumer the opportunity to create a one of a kind animated portrait of themselves which can be shared across social channels.
You can visit the Cinescope at Harrods until the 21st April or take a look of the concept here