Last month NET-A-PORTER launched its first digital out-of-home campaign with a live feed screen & free wifi at Canary Wharf Station, London.
It described the campaign as an opportunity for ‘you to see what the world’s most stylish women are buying right now,’ and we think it’s pretty cool.
Not only encouraging instant online browsing at the station, NET-A-PORTER is making online shopping social, online & in real life.