Propaganda is proud to announce that Paddy Cavanagh (Senior Consultant, Brand Strategy & Planning) has received a Highly Commended Rising Star award at the prestigious Management Consultancies Association (MCA) Awards.
As a senior consultant, he is tasked with authoring brand strategy: a framework to shape how a business must look, communicate, and behave moving forwards. The judges described Paddy as “a knowledgeable consultant who is prepared to challenge the ways of doing things to bring out the best outcome for his clients.”
Having joined Propaganda in 2023, Padd quickly made his mark, tackling a number of challenging briefs including:
– Rebranding the UK’s largest B2B vehicle rental company
– Bringing together three trailblazing sustainability businesses to create the UK’s first fully closed loop renewable energy ecosystem.
– Reinvigorating a household-name British ice-cream brand.
Paddy’s key strength lies in his ability to mine the data before him. He is someone who commits to an evangelical belief in the power of nuance, probing the motivations, external influences and contradictions to uncover an insightful reading of the market problem and customer need. Paddy’s signature conscientiousness, warmth and originality has injected fresh energy into an established Brand Strategy & Planning department, unlocking new business wins and earning the respect of his peers.
Commenting on his award win, Paddy said, “I’m absolutely delighted to be commended, particularly when up against such an esteemed set of brilliant consultants. It’s great to see the role of brand continue to be recognised as a valuable pillar of the management consultancy offer.”
Tom Fowler, Consulting Director at Propaganda, said, “We’re so proud of Paddy and his much-deserved award win. In a relatively short amount of time, he has established himself as an integral part of the Consulting team, leading the delivery of our Brand DiscoveryTM process. He absolutely embodies the values that we cherish at Propaganda: challenging assumptions and prioritising long-term strategy.
The MCA Awards, hosted by the Management Consultancies Association, recognises and celebrates excellence within the consulting industry. With MCA member companies representing around 60% of the UK consulting industry, this win exemplifies the expertise of Propaganda’s team and the impact that their output creates.