The brief…to drive awareness of the brand and communicate its unique capability for creating high quality technical fabrics, for new markets including food and drink packaging and filtration and FMCG packaging.
By employing the best people in the sector across research and development, innovation, engineering and quality, BFF have the ability to take a base technical nonwoven fabric and enhance it through a range of specialist finishing procedures to create a superior, bespoke, high performance fabric for a vast array of end uses.
Earlier this year Propaganda was tasked with creating a new campaign to take this message to market. The result is a series of ads which will run in a range of trade press, and a DM campaign which will be sent out to customers and prospects.
