A marketing campaign for Ann Summers, designed and implemented by Propaganda, has been shortlisted for a prestigious national retail award. The campaign, brought to life by Propaganda, is up against some of the top marketing work in the country at the 20th annual Retail Week Awards.
The shortlisted entry included the involvement of TOWIE star, Sam Faiers, and celebrated British fashion designer, Giles Deacon. These collaborations created improved exposure for the brand and drove sales to new highs. Propaganda has been retained to provide ongoing strategic marketing support to Ann Summers since autumn 2013.
The Oracle Retail Week Awards will be held on 12 March 2015 at the Grosvenor House in Park Lane, London and are the gold standard in British retail excellence. In two decades this illustrious event has championed, toasted and rewarded the finest achievements in the sector.