Appointed in March 2024, Propaganda has delivered a new brand positioning to support Nexus’ growth ambition as the leading B2B provider of vehicle and plant hire solutions.
Propaganda’s renowned Brand DiscoveryTM programme revealed that Nexus’ brand awareness vastly undersold their market-leading position. With many of the UK’s biggest blue chip companies relying on Nexus for their expertise and pioneering solutions, the company needed a brand positioning that articulated the size, scale, knowledge and impact that they are able to deliver.
This rebrand does exactly this, framing Nexus not as a service provider, but a responsive partner that offers practical, scalable solutions that adapt to the fluctuations of business. Through long exposure photography balanced with simple messages of control, the campaign creative articulates to clients and prospects that, with Nexus continuously at hand to meet their flexing needs, business need “never stop”.
Craig Harrold, Managing Director at Propaganda said, “Our aim was to empower Nexus to confidently embrace their role as a tech-driven, people-centric market leader as they accelerate toward their expansion goals. We’ve developed a brand that resonates with the real-world challenges their clients face. Nexus now stands out as the reliable partner businesses can turn to when navigating uncertainty.”
Scott Haddow, CEO of Nexus Rental said, “We’re thrilled with the strategy and creative that Propaganda has delivered. Their approach has not only refreshed our brand but captured the essence of what Nexus stands for – innovation, flexibility, and growth. This relaunch represents a significant milestone for Nexus as we continue to evolve to the changing needs of customers and suppliers alike.”
Propaganda’s rebrand targets Nexus’ existing and potential customers and suppliers, launching across a new website, brand film and brochure, and employee value proposition (EVP). Propaganda also created a brand ad campaign for Nexus that will run in key industry publications until the end of December. The new Nexus Rental website and campaign are live at NexusRental.com.