Leeds-based brand consultancy agency, Propaganda, has created an inspiring new brand film for retail logistics specialists, Clipper Logistics. Launched to mark the brand’s 30th anniversary year, the film – titled ‘Enabling Retail’ – celebrates Clipper’s industry-leading retail proposition.
Blending live action with seamless CGI, the minute-long spot sees a digitally rendered version of Clipper’s iconic pegasus soaring across the world as consumers in every corner of the globe order items with ease and convenience. Representing an omnipresent guardian over retail, the winged horse connects retailers to consumers, villages to towns and cities to countries.
Demonstrating Clipper’s agility and reach, we see satisfied customers in futuristic cityscapes and the great outdoors alike, while the pegasus, an animal known for its speed, strength and reliability, remains an ever-present figure regardless of location.
Led by Propaganda’s creative team, the concept was developed by Lee Bennett and Oliver Meech – Creative Director and Head of Copy, respectively. The video elements were created by Manchester-based Chief Productions and directed by Mark Ingham.
Julian Kynaston, CEO of Propaganda, said, “We’re so proud of this work. A lot of blood, sweat and tears went into this film but the results speak for themselves. The team did a fantastic job at finding a novel, exciting and unique way to illustrate the amazing work that Clipper does. A huge well done to everyone who was involved on the project.”
Richard McMurrough, Director at Propaganda, said, “This film is a celebration of the transformative journey that Clipper has taken over the last 30 years to become a leading player in retail logistics. It perfectly captures and expresses their unique proposition of agility matched by ability, which has been central to how they have consistently innovated in their field and can now justifiably claim to ‘Enable Retail’.”
Having worked together for over a decade, this video is a product of Propaganda and Clipper’s 14-year shared history as the two brands have grown, evolved and developed over the years.
The full film can be watched here: https://twitter.com/ClipperPlc/status/1496824831882539010