Propaganda has been awarded a strategic brief by leading independent commercial gas provider CNG, to achieve ambitious growth and position the business for future success. The news comes following a Brand Discovery carried out by Propaganda earlier this year, and will include a refocused sales, brand and marketing strategy, to be launched this autumn.
CNG will be looking at significant growth in the coming years, including an ambition to increase its market share of SME customers to 10%, therefore potentially increasing sales fivefold. Propaganda’s consultancy work to understand customer needs and sector positioning will inform its future strategy and direction.
CNG Managing Director Jacqui Hall said: “Since day one, Propaganda have demonstrated their insight and the value they can offer our business. Through their work, we’ve uncovered the opportunities available to us, which will help us to grow the business in line with our ambition. This is an exciting time for CNG as we look to launch new products and services. As such, we’re expanding our team to make sure we’re ready. We can’t wait to fully unveil our new strategy and branding later this autumn.”
Propaganda Director Craig Harrold said: “CNG are already a success story and we’re excited about being a part of their future growth. Our in-depth consultancy model has proven its worth again, by giving us the insight needed to develop this new strategy. Part of this will be to really elevate the brand in front of key audiences and celebrate their differences in what can be an extremely challenging sector.”
Propaganda’s consultancy model draws on a wide range of sources, to help unlock transformational change in an industry, sector or business. The resulting strategy delivers a proposition that will differentiate CNG from competitors, communicate key messages and attract new customers.