Propaganda has been appointed by celebrity-favourite skincare brand Crystal Clear to help launch their latest innovation.
The appointment follows on the Discovery™ project Propaganda completed earlier in the year to help position and brand the new product, which is due for release in February 2013. Propaganda will be responsible for the launching the new product, with a particular focus on social and digital channels.
Since its launch in 1995, Crystal Clear has become one of the world’s leading skincare brands. The business was founded by skincare expert Sharon Hilditch whose expertise earned her an MBE for her services to the skincare industry.
Her products and treatments are adored by A-list celebrities around the world, including Madonna, Victoria Beckham and Kate Middleton, who indulged in her favourite Crystal Clear facial in the days running up to the Royal Wedding.
Laura Kynaston, Managing Director at Propaganda comments “We are delighted to be working with Sharon and the team at Crystal Clear to launch their latest product. Whilst we can’t reveal the details yet, this product is a real first for the skincare industry and the results achieved in clinical trials are amazing. The ‘visual’ effect the product creates is going to make it a really strong proposition for a social and digitally focused launch”.