Christmas is one of the busiest times of the year for retailers. With stiff competition in the market, we needed to develop a strategic creative campaign, for our client Ann Summers to maintain their position as the high street’s number one pleasure retailer.
Flipping the focus from Christmas Days to Christmas nights we launched ‘Not So Silent Nights’ which reminds consumers that Christmas is a time to be sexy and risqué.
The Not So Silent Nights campaign was launched this month and will run for eights weeks. Based on research and consumer insights the campaign has been split into four phases. Each phase focuses on key products in the Ann Summers range, to match the changing needs of the consumer over the festive period.
The new year expects to see many more exciting projects kicking off with Valentine’s Day 2015 which will see Ann Summers give their take on 50 Shades of Grey just in time for the release of the film. So get your whips and blindfolds ready, because it’s going to be a steamy start to 2015.
