In a campaign stimulated by Propaganda, February the 14th shall forever more be know as Ann Summers Day.
Since the launch of the campaign, on the 3rd of February, Ann Summers have been taking the Ann Summers Day message to the lovers of Britain.
Starting with the launch of the new Ann Summers shop window campaign…
Then came, the launch of The Ann Summers manifesto which takes a stand against the traditional Valentines Day messages. Which insists Valentines Day is not about being sentimental; it’s about being sexy!
Featured in The Sun, The Metro and Fabulous magazine, Ann Summers are taking their message to the British public.
So boys, remember…
“A Bunch Of Roses Belongs In The 80’s”
“Chocolates Are For Hospitals”
And this is exactly the message we took to the streets of London. By projecting it on the front of a famous store, you may have heard of it 😉
Not only did we give Liberty’s of London the night of their life… But in the early hours of Friday morning, over 30 pieces of “green” Ann Summers graffiti appeared on the streets on London.
Targeting the usual Valentines hot spots, such as: Le Maison Du Chocolat, Liberty’s of London, Paperchase, Victoria’s Secret, Colombia Rd Flower market, Marks and Spencer and many more…
We hit the streets (literally) with our Happy Ann Summers Day message…
The Ann Summers Day disruption tactics have been a huge success. We’ve created a stir in the Ann Summers shop windows, in the national media, across Twitter and Instagram as well as on the streets of London.
So all that’s left to say is Happy Ann Summer Day, and remember be sexy, not sentimental!