Our client Glenbrae, producers of the finest quality knitwear, have partnered up with the Royal Air Force Benevolent Fund as their official knitwear partner. This is a particularly big year for the fund as it’s the 75th Anniversary of the Battle of Britain. To mark the occasion Glenbrae have produced a limited edition, official 75th Anniversary scarf and will donate £5 from each sale to the fund.
To support and promote this partnership Propaganda have developed an emotive campaign to honour the veterans who flew in the battle. We’re also supporting Glenbrae with a number of activities, one of which is a #GogglesOn social campaign. The campaign celebrates the achievements of those that flew in the Battle of Britain by encouraging individuals to share a picture of them-selves making ‘goggle eyes’, donate to the fund and nominate their friends to do the same.
WE NEED YOU
In order to raise as much money for such a worthy cause, we ask for you to get your #GogglesOn.
To take part, simply get someone to snap a picture of you making the goggles, share it and nominate your friends to do the same (and don’t forget to text to donate). The images should be supported with the following copy:
For Facebook & Instagram:
Got my #GogglesOn to join @GlenbraeUK supporting the RAF Benevolent Fund. Post your #GogglesOn photo and text FIGHTER to 70660 to donate £3 to @RAFBF. Then nominate your friends to do the same.
Twitter:
#GogglesOn to join @GlenbraeUK supporting RAF Benevolent Fund @RAFBF. Post yours & text FIGHTER to 70660 to give £3”