Following the news that Seabrook Crisps has been sold to private equity firm LDC in a deal reported on The Business Desk to be worth £35m, Julian Kynaston, Founder and Chairman of Propaganda also ends a successful partnership with the Bradford based business. The collaboration has lasted almost a decade and there’s the prospect of new ventures ahead.
Julian became a non-executive director of the business in 2005 and helped to devise a strategy for growth, which arrested a sales decline at Seabrook and re-established the brand as a firm favourite for British consumers. This sale fulfils an ambition to grow the brand for exit, and closes a chapter in the close business relationship between Julian and the Seabrook board.
Ken Brook-Chrispin, former CEO of Seabrook Crisps said: “Julian joined us as non-executive director almost a decade ago, with a brief to devise a strategy for growth and exit. During that time, we’ve worked together closely and counted on him for his advice and strategic counsel. Not only has he been a professional and personal advisor, but he’s also become a personal friend. I’m looking forward to working with him on new projects in the future and continuing this successful partnership.”
Julian Kynaston said: “Working with Seabrook has been both stimulating and exciting and this news signals the next stage in the relationship between Ken and I. I know Ken will be moving on to new ventures and we’ve already spoken about how we’ll continue to work together on a range of projects. Part of my brief for Seabrook was to revitalise the brand and turn around its fortunes, ready for exit. With that now achieved, we’re ready for the next challenge.”