Following a successful brief to discover brand insights, Propaganda has been retained to provide ongoing strategic marketing support for leading pleasure retailer, Ann Summers.
Propaganda will devise, deliver and implement a strategic marketing plan, based on the insights gathered during an initial Brand Discovery™ process. In recent months, Propaganda has been working with Ann Summers to develop Valentines, spring and summer campaigns whilst also aiding the development of new product lines, such as the triple boost bra.
Commenting on the strategy, Propaganda Planning Director, Julian Horberry said: “We’ve taken steps to embolden Ann Summer’s strengths and ensure that their messages are being communicated effectively to reach new customers, whilst identifying with their already loyal fan base. Through strategic insight and fantastic creative campaigns, we’ll be looking to further improve brand perception and increase the Ann Summers profile across all channels.”
Chief Executive of Ann Summers, Jacqueline Gold added: “We’ve been impressed with Propaganda’s passion for brand innovation and we’re excited to be working with them to help develop the business.”