In November last year, Propaganda was appointed by Leeds-based telecoms company, 24 Seven to develop a business strategy that positions the company for further growth. Through the consultative Brand Discovery™ process, which took into account views from customers and industry insiders, the business has developed a brand proposition that will guide future direction.
Over the past few months Propaganda and 24 Seven set to work in embedding the proposition within the business and delivering the tools to bring the brand to life. This week sees the brand officially launch it’s new position to market which encompasses a website, brochure, product cards, direct mail campaign, sales presentation and a brand film which can be viewed here.
But this is only the beginning for 24 Seven. Over the coming months Propaganda will be working closely with 24 Seven to to take the brand to market and with exciting new products in development there are certainly exciting times ahead for 24 Seven.