September sees the launch of DRS Bond Management. A brand creation based on insights gathered from a Brand Discovery for specialist surety broker Davies Recker Surety (DRS).
The brief for Discovery was simple: to develop an appropriate and compelling proposition and positioning for the business. A series of strategic recommendations were made, including the creation of a unique and credible brand that differentiates from competitors and engages, in what is a traditionally sleepy surety market.
The new identity, along with the associated website launch, signals an exciting period for DRS, as they continue to grow and thrive in the highly competitive surety sector.
We will continue to work closely with DRS to help them achieve their business and brand objectives, whilst monitoring the impact that the new brand has on the sector.