To mark the launch of Kryolan’s inspirational 2014 ‘Make-up Is A Science’ calendar, featuring stunning looks – from special effects & body art, to theatrical & fashion – Propaganda delivered a visual international social media campaign that married the magnificent calendar looks with dreams of aspiring make-up artists from around the globe.
By incentivising them with a calendar, we asked fans across Kryolan’s social media sites to submit their aspirations for 2014. We then created a collection of 12 inspirational quotes from the entries and overlaid them beautifully onto the stunning imagery from the Kryolan calendar shoot – to create a collection of 12 sharable images, using the hashtag #KryolanINSPIRED.
The result was resounding success across Twitter, Instagram and Facebook, where the images, drip fed from mid-December, into the new year, received thousands of shares, likes & retweets. Check out the hashtag – #KryolanINSPIRED.
Dominik Langer, director at Kryolan comments: “our brand is all about professional make-up artists, so what better way to mark the beginning of a new year than to inspire our fans with a unrivalled collection of looks, created by some of the most experienced artists in their field AND wonderful, thought-provoking quotes from the next generation of world-class make-up artists”.
Be inspired by the collection:
