Influencer marketing isn’t in a decline, it’s being redefined. Propaganda’s Social Media Director, Natalie Sharples, shares her perspective on what’s driving that shift and what brands need to do next.   Influencer marketing has been declared “over” more times than most channels in modern marketing. But the reality is far less...

Content calendars, posting quotas and rigid strategies are holding brands back. Social Media Director Natalie Sharples shares her view on why this approach falls short and what it takes to build something more meaningful.  Creating a brand world online is no longer a...

Propaganda's Digital Director James Winfield explains some of the ways we do Digital differently.

A busier than ever World Menopause Month equates with big gains. There are leaders and champions in all quarters building positive action. Carolyn Harris, MP, is pushing for change at government level. Organisations such as GenM with its huge membership...

A recent proliferation of new brand straplines is pointing to an increased awareness of a ‘life-long’ audience brands want to talk to. This is good. For a long time now, women of my age (‘midlife’ or Queenagers to coin Eleanor...

Propaganda's Social Media Director, Lucy Callaghan weighs in why social media apps seem to be copying each other.

By Lucy Callaghan – Social Media Director at Propaganda “All it takes is a few great tweets” This is a comment I hear regularly on the likes of LinkedIn and in marketing circles. See also, “social media built my brand”...

Digital Director James Winfield shares his thoughts on sales attribution challenges and why it's important, now more than ever, to take a holistic view on your digital channel strategy.

In light of the Covid-19 crisis, Propaganda has released its latest white paper, exploring what brands need to do to survive a recession. As the UK enters its deepest recession since records began, the biggest risk for business is playing...