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The ageing opportunity, ignored by brands

A recent proliferation of new brand straplines is pointing to an increased awareness of a ‘life-long’ audience brands want to talk to. This is good. For a long time now, women of my age (‘midlife’ or Queenagers to coin Eleanor...

11/10/2022

Paying for Nothing

In this piece, Propaganda founder Julian Kynaston shares his thoughts on why paying for the advice to do nothing at all can be the best money a client ever spends.

16/07/2021

The difficult truth of iOS 14.5: pixels vanish, platforms fade, but brands endure

Is Facebook fading? iOS 14.5 gives iPhone users the option to ‘opt-out’ of Facebook’s tracking pixel for the first time. This diminishes its usefulness as a behaviour-tracking tool for advertisers. With less consumer data to leverage, businesses will need to adapt by placing a renewed focus on their brand in order to reach and retain customers.

27/05/2021

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