Strategic and creative agency Propaganda has been appointed to conduct a Discovery research programme to brand products for a new business unit within Huntsman, a global manufacturer and marketer of differentiated chemicals. Propaganda will use insight from Huntsman’s customers in...

Strategic and creative agency Propaganda is pleased to announce that client FMG Support, the UK’s leading incident management and roadside support company, has been recognised for its employment excellence in the prestigious Sunday Times 100 Best Companies to Work For...

A new creative concept for the brand was born as a result of trade and consumer research findings carried out by Propaganda. The campaign ‘It’s a no-brainer’ was created as the theme for the consumer campaign to reflect the simplicity of making the decision to choose Boost. Propaganda wanted to highlight the benefits of Boost’s value combined with great taste proposition, as well as showcasing more of the brand personality to appeal to a broad consumer audience. Propaganda has advised on all areas from the development of the concept, to the creation of the consumer campaign, which will roll out on a regional level starting in Leeds, this spring. Propaganda and Boost have worked closely since 2008 to build the brand’s overall positioning within the highly saturated soft drinks category with a strategic marketing campaign. As the energy drinks market continues to enjoy a boom, Boost’s sales are up 26% year-on-year.

Leeds-based strategic and creative agency Propaganda has seen off major competition from the UK’s leading creatives to receive the silver Best Charity Commercial award from Creative Circle. The national creative awards body praised the agency’s emotional tribute to murdered teenager...

Strategic and creative agency Propaganda has been appointed by the UK’s leading managed security services specialist Boxing Orange, to deliver a strategic marketing plan following a three-month Discovery programme. Leeds-based Boxing Orange delivers IT security services & solutions to clients...

Strategic and creative agency Propaganda has developed a six figure integrated marketing campaign following a process of Discovery research for global weight management programme The Cambridge Diet, to help the internationally-renowned brand increase turnover and unlock growth. The Cambridge Diet...