What is brand, and how are brands built? Our founder, Julian Kynaston, answers these questions and more in this no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies.
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2 The client’s problem Ask consumers about the car retail industry and immediately tales of aggressive sales, bad service and poor aftersales care are recounted. Amidst the skepticism, The Car People had to address this perception when seeking to build...
04/05/2010
2 The client’s opportunity In 2007, a small team of experienced business people came together with a shared vision and ambition to create a new brand in the cosmetics sector that built shareholder value and brought a new dimension to...
04/05/2010
Greggs and the Food-on-the-go Market Rewind to 2006 and the frenetic world of food-on-the-go. In the queue are major players like McDonalds and Subway, and comparative lightweights such as WHSmith and Boots. Somewhere in between stands Greggs – undecided on...
04/05/2010
Helping Boost become the 4th largest energy drinks company.
04/05/2010
How our Discovery lead to Cambridge Weight Plan re-establish themselves in the market.
04/05/2010
Double MCA Gold winner for 'Marketing' and 'Innovation'.
04/05/2010
Strategic and creative agency, Propaganda, was highly commended for Customer Engagement at this year’s prestigious Management Consultancies Association (MCA) Management Awards for its work with leading make-up brand, Illamasqua. The commendation is another success story for Propaganda, which continues to pick up awards for its work.
01/05/2010
Strategic and creative agency Propaganda has praised three of its clients in reaching the regional finals of this year’s Ernst & Young Entrepreneur of the Year award, announced today.
27/04/2010
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