As a brand that promotes the right to experiment and self-express through the way you look, Illamasqua is committed to changing attitudes towards subcultures. In tribute to Sophie Lancaster, a young girl, brutally murdered because of the way she looked,...

When you feel good inside it shows on the outside. Our Feel Good All Over campaign for premium self tan brand Xen-Tan, illustrated that we not only understand how to make women look tanned, but more importantly, why women do...

In a competitive market full of big established brands Boost had to make a statement and establish its own place in the market – with it’s own tone of voice and distinct look. Students pare a core target audience for...

The once famous British brand had fallen off the consumer’s radar and had found itself largely forgotten and thought of as too exclusive for the larger population.A brand new strapline was created ‘This is my Habitat’ that would create a...

Working with Greggs to increase profits during a recession.

2 The client’s problem Ask consumers about the car retail industry and immediately tales of aggressive sales, bad service and poor aftersales care are recounted. Amidst the skepticism, The Car People had to address this perception when seeking to build...

MCA Commendation for 'Customer Engagement'.

2 The client’s opportunity In 2007, a small team of experienced business people came together with a shared vision and ambition to create a new brand in the cosmetics sector that built shareholder value and brought a new dimension to...