Jacqueline Gold’s High Praise for Propaganda at Buy Yorkshire
Jacqueline Gold, Chief Executive of Propaganda client Ann Summers, gave an inspirational account of her rise to the top at the 2015 Buy Yorkshire Event, held at the Royal Armouries in Leeds – and we were there hear her story....
Oracle Retail Week Awards 2015
Last Thursday, the Ann Summers and Propaganda team descended upon Grosvenor House in London for the 20th anniversary of the Oracle Retail Week Awards. The ballroom was packed to the rafters, just one further sign that British retail is bouncing...
Propaganda Continue to Satisfy Ann Summers
You may have spotted in the press that we’ve been retained by Ann Summers in a deal that will see our partnership continue well into the future. The exciting news follows our work to redefine the brand’s position in a...
High Praise for Dark Desires “Best Campaign”
It’s great to see our work for Ann Summers is contributing to the pleasure retailer’s strong performance and the Dark Desires campaign is continuing to blow the stockings off their customers. As referenced in Retail Week, Valentine’s week online sales...
Fact Not Fiction
So when the brief arrived at Propaganda to develop their Spring 2015 campaign, the launch of the book’s film adaptation, in cinemas worldwide from this Friday, was a key consideration. However, as a British institution in all things sex, should...
Dark Desires Campaign Launch
The temperatures may have dropped outside, but Ann Summers are heating things up with their latest campaign, Dark Desires. Launched online and in their UK retail stores earlier this week, the campaign will promote the brand during the lead up...
Happy Ann Summers Day!
In a campaign stimulated by Propaganda, February the 14th shall forever more be know as Ann Summers Day. Since the launch of the campaign, on the 3rd of February, Ann Summers have been taking the Ann Summers Day message to...