Goodbye salt Hello flavour are here

Today sees the launch of our new Seabrook Crisps campaign, for a brand new range of crisps. Because Seabrook have gone and made the perfect crisp. In fact, it’s the kind of crisp the world’s been waiting for.

They’ve called them Goodbye salt Hello flavour and they taste great despite containing at least 90% less salt.

Who wouldn’t love a crisp with no added salt in them?

Well, salt for a start. Which is where our campaign concept came from.

We figured if salt could talk it would do anything it could to try and stop people from trying these brilliant new crisps.

So we created a collection of salt pot characters who, right up until Goodbye salt Hello flavour came along, were happily employed at Seabrook Crisps.

The salt pots will star in a national press campaign that will appear in magazines like Hello, OK!, Now, Heat, Cosmopolitan…in fact, pretty much every woman’s magazine in the country. They also take centre stage in a new campaign website where among other things they try and bribe crisp fans NOT to try Goodbye salt Hello flavour with the chance of winning a fabulous £10k cash prize, plus daily draws for £200 worth of Love2shop vouchers.

Look out for the campaign from Today.

Posted by Mark Williams.