We are a leading strategic and creative brand consultancy

About us

For over 30 years, we’ve built brands, transformed businesses and enhanced value for clients around the globe.

How? Through insight-led brand strategies, creative excellence, and commercial rigour.

We’re home to some of the best brand specialists in the UK. We become trusted partners, not by saying yes to everything, but by seeking and speaking the truth, producing concrete strategies, transformative creative, and securing the highest possible multiple at exit.

We’re accredited by the best

We deliver tangible commercial results. And our membership in the Management Consultancies Association (MCA) proves the effectiveness of our insight, creativity and commercial rigour to write results-focused strategies.

While many traditional agencies and brand consultancies have attempted to gain membership, we remain the only business of our kind to be in the MCA.

Propaganda has also been listed in the prestigious Financial Times’ Leading Management Consultancies 2024 for the fifth time. The report identifies the most highly recommended management consultancies and consulting networks in the UK, based on surveys among peers and clients.

It’s why two-thirds of our clients, past and present, come to us through referrals. And why we are true partners to private equity firms and venture capitalists, helping businesses achieve rapid growth and premium multiples.

About the MCA

Since 2005, our work and our people have been recognised by the MCA at its annual awards. These accolades are a testament to our clients’ confidence in our abilities to deliver results.

MCA membership

Membership of the MCA represents a bridge between the strategic and creative strands of what we do. It also gives us a voice in debates with business and government, and helps us play a role in shaping new thinking for the consulting industry.

Quality & efficacy

The MCA is a badge of quality and efficacy. We’re audited every year and follow a strict code of practice to ensure we continue to meet the MCA’s high standards.

Consulting Excellence

In July 2016, the MCA launched Consulting Excellence, a new hallmark of quality for consultancy firms. We are committed to the initiative’s nine principles, which cover ethical behaviour, client service and value, and professional development.

Our principles

Knowledge before assumption

Sector and tactic neutrality

To outthink not outspend

Commercial results

How we work

We start with conversations, not pitches.

We act as allies, not bystanders, empowering you with the courage and insight needed to act.

We prioritise spending where it matters, not just churning out marketing department outputs.

We nurture long-term relationships, not one-off campaigns.

Our approach