Propaganda Brand Consultancy has delivered a brand repositioning for Ventrolla – the UK market leader in heritage restoration and renovation of timber sash windows. Positioning Ventrolla for its next phase of growth, this rebrand brings focus and momentum to achieve its ambitious targets; also reinforcing the business’ expertise in balancing modern functionality and performance with the historic integrity of heritage properties
For over 40 years, Ventrolla has been restoring and renovating sash windows with precision and craftsmanship, working on properties ranging from quaint cottages to royal residences. A family-run business, Ventrolla has built a reputation for excellence, having restored over one million windows to date.
Through their comprehensive Brand Discovery™ consultative process, Propaganda identified the key challenges facing the window restoration market. Residential and commercial heritage property owners often view window restoration as a necessary but grudging investment, rather than a way to enhance the value and preserve the character of their unique buildings. Additionally, customers need to balance modern day requirements such as energy efficiency with historical integrity, alongside conservation and planning regulations.
Positioning Ventrolla to fill these needs, Propaganda developed a new brand proposition: ‘Precision Heritage’. Highlighting the frictionless, premium renovation service that Ventrolla offers, this proposition encapsulates the company’s meticulous attention to detail and technical innovation alongside its deep respect for, and experience with, historical architecture. This positioning emphasises the company’s expertise including conservation planning, the handcrafted care Ventrolla provides, and its ability to deliver bespoke solutions for even the most complex listed properties.
The rebrand includes a comprehensive suite of marketing materials, including a refreshed website, brand film, customer communications, exhibitions, PR and a regional marketing kit aligned to a brand strategy to drive growth in both the residential and commercial sectors.
Mark Flanagan, Managing Director at Ventrolla said: “We have been blown away by the deep insight that Propaganda delivered as well as the stunning creative work that so effectively reflects the impact of what we do. Our new proposition. ‘Precision Heritage’ really drills down to the heart of our offer. It’s more than a tagline – it’s a culture which we continue to improve upon and deliver every day.
“We love the look and feel of our new identity and positioning, and we are extremely excited to take our team and customers on this journey of growth and further development. Thanks to Propaganda our message couldn’t be clearer: we aren’t just a market leader on paper, we have the knowledge and experience to back it up.”
Richard McMurrough, Director at Propaganda said: “Ventrolla’s craftsmanship and expertise are second to none, but they needed a brand strategy that effectively communicated this to their residential and commercial customers. Our repositioning for them does exactly this: setting them apart and emphasising the quality of their work. We’re excited to see this new positioning drive Ventrolla’s growth in the years to come.”