Leeds-based Brand Consultancy Propaganda has been appointed by hair styling brand CLOUD NINE as their lead marketing and creative agency. The appointment marks a significant return to working with the brand that Propaganda initially helped to create in 2009.
The seven-figure account, previously held by IMA Home, was awarded without a pitch.
The Yorkshire-based hair styling business is celebrating its 15th year and has ambitious targets for growth across its global retail and eCommerce estate. Propaganda will now be working with the board to drive the strategic brand recommendations and creative campaigning.
Danny Emmett, CLOUD NINE CEO said, “Celebrating our 15th year in business is the perfect time to reflect on our success to date but also to accelerate our future growth ambitions. Propaganda were pivotal in the formation of the brand and since we re-engaged with them in August, we have been impressed with our recent campaign and the Brand DiscoveryTM work they have undertaken. This appointment marks an exciting new chapter for CLOUD NINE.”
Propaganda’s Strategy and Planning Director, Tom Fowler said, “We are delighted to see CLOUD NINE return to the Propaganda fold. It feels like a homecoming, and we are excited to reunite with many of the talented team members at Cloud Nine. Propaganda played a vital role in creating the brand back in 2009, and we can’t wait to implement our strategic recommendations and make a huge impact on the hair sector again.