Elect

An elite investment club that’s on a need to know basis.

Elect Holdings is a global ecosystem of extraordinary businesses that connects ultra-high-net-worth individuals with the finest investment opportunities. The challenge was to develop a brand identity that would resonate with this exclusive audience and stand out in a sector known for its dull, corporate image.

Leveraging insights, we created a bold and distinctive brand identity for Elect Holdings and its associated businesses. One striking example features a dramatic visual of gold being poured to reveal hidden high-performance investment opportunities, symbolising the exclusivity and value of the investments.

As part of this project, we designed dedicated websites for each brand within the ecosystem and produced high-production print collateral. Collaborating with NorthForge, we created a brand film for Elect Wealth, reflecting the brand’s elegance, simplicity and premium nature.

Additionally, we developed introducer toolkits to enhance the ability of investment product introducers to connect elite investors with top-tier opportunities.

Elect

Investments have since increased by 45% returning over £250m to clients

Testimonial

Phil Taylor-Guck

CEO

Working with Propaganda has been transformative for Elect Holdings. Their ability to distil our vision into a bold and distinctive brand identity has set us apart in a sector known for its conventionality.

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