Head of E-commerce
Vacancy
You will be joining a prominent strategic and creative brand consultancy. For over 30 years we’ve stood shoulder to shoulder with our clients – building their brands and reputations, changing their markets, and transforming their fortunes with proven, research-led models.
Acknowledging the essential part digital plays in any brand’s potential growth strategy has led us to invest significantly in growing Propaganda’s digital capabilities. No longer can an agency do Brand or Digital, the two are one and the same.
Utilising Propaganda’s insights led Brand Discovery™ approach, the digital team is here to offer consultancy, guidance and strategy to grow brands.
About the role
The E-commerce Manager is a pivotal role at Propaganda and alongside supporting the Digital Director in the department’s output, it encompasses three key pillars:
- Primary function – is to fulfil the role of “e-commerce manager” for any e-commerce clients with all the deliverables and responsibilities this entails
- Secondary function – is to fulfil the requirements of Digital Project Manager for any assigned web design & build projects
- Tertiary function – auditing and then scoping, authoring, and delivering recommended digital strategies that achieve the client’s objective(s).
You may also have line management responsibility and part of the role would be to ensure that ownership flows down to more junior members who will confidently support you to deliver high quality work that works if this is the case.
About the person
- Accountability for the strategic e-commerce plan for clients, both the bigger picture “annual strategy” and the day-to-day trading plan
- Co-ordinating internal teams to deploy cross channel campaigns
Responsibilities
As E-commerce Manager, you have a number of responsibilities which deliver against the requirements of the Digital Department and the wider agency.
- Banner & content changes
- Visual merchandising
- Product & offer setup and optimisation
- Identifying, briefing and testing of web development tasks to both deliver new features and functionality and to optimise the performance of the website eg. UX, Assets, Merchandising, Apps
- E-commerce channel P&L Production
- Proactively spotting digital opportunities and producing strategic recommendations
- Analytical interpretation of Google Analytics to help shape strategy
- Production & circulation of Daily Trading reports and monthly performance reports
- Carrying out the weekly competitor Audit
- Ensuring that web design & build projects run smoothly, efficiently, on budget and on time
- Policing and enforcing the Development Workflow Process
- Supporting the development team and acting as the conduit between them and the client services team on development projects
- Auditing a client’s digital operations (using multiple tools and resources) to conduct a SWOT analysis that will ultimately result in strategic recommendations
- Consulting on Brand Discovery™ audits for existing and potential clients
Key Skills
- Strong working knowledge of the core digital marketing channels: e-mail marketing, paid search, display advertising, social media & affiliate marketing
- Experience of website design and build processes in the context of open source platforms such as Shopify & WordPress
- Experience with social media platforms: Facebook, Twitter, Instagram for business purposes
- Excellent writing and language skills – you’ll be articulate and able to adapt your message to get the required result
- You should be numerate and comfortable with data manipulation to produce reports and insights using Microsoft Excel
- Able to forward-plan and prioritise your workload based on business requirements
- Great communication and people skills, very comfortable presenting and an ability to convince and excite the client.
- Proactive and adept as using your own initiative to solve problems
- Have your finger on the pulse of the digital industry, know about new product updates, the latest trends and technological advances
- Be able to get in the client’s headspace and gain a solid reading to enable you to modify your approach to meet the client’s expectation
- Not only be open to challenge but seek it out, look to collaborate and engage the wider account team
Required experience
- You will have 3+ years’ experience in the digital sector with at least 2 of that in an e-commerce role.
- Working knowledge of the core digital marketing channels: e-mail marketing, paid search, display advertising, social media & affiliate marketing
- Experience of website design and build processes in the context of open source platforms such as Shopify & WordPress
- Knowledge of social media platforms: Facebook, Instagram, TikTok and X within a business context
- Excellent writing and language skills – you’ll be articulate and able to adapt your message to get the required result
- You should be numerate and comfortable with data manipulation to produce reports and insights using Microsoft Excel
- Able to forward-plan and prioritise your workload based on business requirements
- Great communication and people skills, very comfortable presenting and an ability to convince and excite the client.
- Proactive and adept as using your own initiative to solve problems.
Please send your cv along with a short covering letter to lynn.mullen@propaganda.co.uk.