The longstanding and successful relationship between Clipper Logistics plc and Propaganda is set to continue following our reappointment to provide ongoing strategic and creative direction. We’ve worked together since 2008, during which time Clipper has become one of the most trusted, respected and innovative logistics providers to the retail industry.
The retention of Propaganda in a brand consultancy capacity will ensure that Clipper continues to benefit from significant market insight, which feeds directly into the direction of the brand and business.
Clipper Logistics Executive Chairman and Founder, Steve Parkin, said: “Propaganda are a trusted strategic partner who have helped us achieve a number of important milestones in recent years. I’m delighted that we’ll continue to work with them for the foreseeable future and they’ll be at our side providing great creative ideas backed up by invaluable market insight.”
Propaganda Chairman, Julian Kynaston, said: “Clipper has grown to become one of the biggest business success stories from Yorkshire and we’re proud to have played an important part in their progress. The longevity of our working relationship shows just how involved we are with the businesses we work with, and represents one of a number of long-term strategic partnerships with our clients. In our industry, client / agency relationships come and go, but the fact that Propaganda has worked with most of our partners over the long-term – in Clipper’s case a decade – proves we deliver work that works.”
The new deal will see Propaganda continue to support the brand into the tenth year of partnership. Milestones over that time have included Clipper’s highly successful IPO in 2014, creation of Boomerang, a UK first returns proposition, and Clipper’s distinctive ‘Logistics Evolved’ branding.