We love your big hair and so should you! But surprisingly, when we did our research we found that people with thick, curly and afro hair were fighting a daily battle and felt like their hair was out of control. With shelves of wet products offering to tame and smooth hair, there wasn’t a brush in sight – and that’s where Tangle Teezer stepped in… Their new Thick & Curly detangler has longer, stronger, Firmflex teeth technology and an ergonomic concave design, making detangling and defrizzing afro, curly and thick hair effortless. It was our job to take this product to market – we wanted to create a campaign that showed confident women who have embraced their big hair with the help of Tangle Teezer.
It’s time give your big hair some big, big love!