After months of meticulous planning and preparation The Car People 2015-16 campaign shoot took place last week.
The campaign represents a stylistic evolution for the brand, introducing elements of The Car People’s animated world into the real world.
The shoot took place at the newest and largest Car People site in Sheffield. Prior to the shoot day, the entire showroom had been built to scale as an animated set. This allowed us to rigorously plan and visualise each scene, with freedom to tweak and test every camera angle and panning option, which in theory made for a relatively straightforward day of filming.
The only thing that was out of our control was the weather. And of course, we were dealt a forecast that promised, cloud, strong winds, rain, but most importantly, just enough sunshine for the key shots.
Below are some behind the scene shots from the day.
Keep your eyes peeled for the finished ad later this summer.
