After months in the planning, the Ann Summers Autumn/Winter 2015 campaign shoot took place earlier this month at a glamorous London location. Having started work to develop the concept and identity last year, it was really exciting to see our ideas coming together.
Starting with the initial campaign proposition and concept (FYI Beyonce and Kim K featured), into art direction and production, the full Propaganda team were involved in ensuring everything came together when it mattered.
Still riding high on the success of Propaganda’s Valentine’s campaign for the retailer (Dark Desires was acclaimed their most successful campaign to date) the AW15 campaign looks to raise the bar yet again. As the lead strategic and creative partners, this campaign is the next evolution of our work to reposition Ann Summers as the leading destination for pleasure on the high street, and will coincide with several exciting new product launches also in the pipeline.
Watch this space.