Nouveau Lashes is the UK’s leading lash training academy, providing expert training to beauty professionals, in treatments ranging from lash extensions to their revolutionary natural enhancement, LVL.
Following a successful initial project and undertaking of our unique Brand Discovery™ process, we have been appointed to a retained marketing brief by the leading beauty brand.
Through the brand insights gathered we will be driving awareness of the Nouveau Lashes brands amongst customers and the beauty industry, through a variety of channels – providing 360-degree support, including Brand Strategy, Marketing, Design, Public relations and Social Media.
The brand is part of the Nouveau Beauty Group, which includes, amongst others, the highly successful HD Brows business. In addition to their widespread following, their products have an increasing celebrity profile, including Made in Chelsea star, Millie Mackintosh, who has co-created a range.
Initially, Propaganda will focus on supporting existing products and the development of new lines – such as the LVL treatment – which is leading the way in the recent trend for a more natural, everyday lash look. Standing for “Length, Volume and Lift”, LVL lifts the lashes from the root for a curled, enhanced effect without the need for extensions.
Karen Betts, Co-Director and Owner of Nouveau Lashes said: “We were excited by the insights Propaganda have gathered during the initial phase of works and we’re delighted to welcome their team on board to help us develop our brand. We have seen that their work to create and develop other beauty brands has had a fantastic effect, and we look forward to working together on projects in the future.”