An update of the code-breaking brand campaign that has transformed Clipper’s reputation and clearly positioned them as a brand leader in retail logistics.
Brand Warfare
What is brand, and how are brands built? Our founder, Julian Kynaston, answers these questions and more in this no-holds-barred, fast-paced account of how he launched and grew Propaganda into one of the UK’s most successful brand consultancies.
Available now from Amazon and all good book shops.