Back in December last year, we decided, that instead of giving Christmas presents to our clients we’d work with Yorkshire-based charity Simon on the Streets to develop a new way of helping the homeless.
The campaign used QR codes printed onto cardboard and then situated amongst blankets and belongings, making it look like a homeless person had been sleeping there. Once scanned these QR codes linked to a JustGiving page where the public could donate directly to the Simon on the Streets charity.
