BAFTA winning actress Vicky McClure, famous for her roles in ‘This is England and This is England ’86’, is the star of the latest film created by Propaganda, for cult British beauty brand, Illamasqua.
The film ‘Born Again’ elevates the make-up brand beyond its products and explores the two themes at the very heart of Illamasqua: self-expression and the celebration of the alter ego.
The six-minute masterpiece, directed by the acclaimed Paul Gore, Flynn Productions, is set in the middle of no-where and at no specific time, and tells the story of a strikingly beautiful young woman on a journey that will define who she will be for the rest of her life.
The pinnacle of the film is a breathtakingly eerie underwater scene, which was shot at Pinewood Studio by legendary underwater cameraman, Mike Valentine, whose previous work includes the stunning “Casino Royale”.
Propaganda’s Creative Director, Mark Williams, oversaw the entire project and is thrilled with the finished result. He says: “Born Again takes us on an incredible tense and emotional journey – we see Vicky’s character fighting for her very soul. The reward at the end of the film is simply breathtaking.”
Julian Kynaston, Propaganda chairman and Illamasqua Founder, comments: “The film celebrates a great partnership of two emerging forces in the UK, Illamasqua and BAFTA winning actress Vicky McClure. Her portrayal of Lol in Shane Meadows ‘This is England’ resonated with the Illamasqua brand values of freedom, self-expression and cultural tolerance, and we love working with her. She completely understands us and delivers perfection every time.
“This film takes make-up branding into a whole new and unexplored dimension.”
You can watch the film at www.illamasqua.com/bornagain