It is already hotly anticipated and on Monday cult British make-up brand, Illamasqua, held a shoot in London for its first fragrance. A film will also accompany the launch and Propaganda’s Mark Williams, Creative Director, Charlotte Jackson, Art Buyer and Natalie Hargreaves, Illamasqua Account Director, were all in attendance to oversee proceedings. Natalie said: “The shoot was just amazing, it’s going to be beautiful and we can’t wait to see the finished result, it’s going to be magical.”
This will be no ordinary fragrance launch but a way to celebrate your alter ego through another sensory experience. You can find out more here.
Posted by Phoebe Findley.